Online shopping: Revolutionizing in India

With the advent of online shopping in India, the consumers are avoiding the hassles of in-store shopping by doing the majority of their shopping online. From high quality product like laptops, camcorders and mobile phones to even books and daily grocery, people are depending upon online portals for their daily needs. One can choose from some of the rarest gifts, apparels for men, women, and kids, elegant jewellery, books, and many more things.

Today, online stores have taken a new shape altogether. They are considering the total cost, total time and the total shopping experience of an consumer on account. The fact that the store ships the goods within 24 or 48 hours of placement of the order doesn't mean a thing to the customer. What matters is the time that passes before the goods arrive at their destination. Basically, online stores need to remember that they aren't just in the business of "selling". They are actually in the business of helping the consumers find what they want, make purchase decisions, pay for the goods, and receive them at their doorsteps. Optimizing the overall shopping experience for all the people is the major concern, which an online store should consider. These stores also could and should distinguish between business shoppers and social shoppers and strive to meet their very different needs and preferences.

The real challenge comes when we wonder about the "gifts" for our loved ones. Shopping for gifts is very different from shopping for yourself. Here almost all of us need suggestions and advice along with little description of the selected items. Online portal can sort out all these problems. You just have to browse through the site and you are sorted.

Hence, whatever the business is, for the vendors the goal should be to serve customers, meet their needs and expectations.

Summary: Online shopping has taken a revolutionary turn in India. People are depending on these websites even for their daily grocery.